What is ActiveCampaign in email marketing?

ActiveCampaign is an email marketing platform with powerful sales and marketing automation features. With ActiveCampaign, you can collect contacts, create automated campaigns, and send targeted newsletters.  

ActiveCampaign Overview 

ActiveCampaign brief Company profile: 

  • Parent Company: ActiveCampaign, LLC 
  • Headquarters: Chicago, Illinois, United States 
  • Year Founded: 2003 
  • Founder Name: Jason VandeBoom 
  • Industry: Digital Marketing
  • Strength:  GeoTargeting 
  • Competitors: Mailchimp, Aweber, Drip, HubSpot, Convertkit, Infusionsoft by Keap, MailerLite, SendGrid, Egoi, and SendinBlue 
  • Twitter: @ActiveCampaign
  • Website: www.activecampaign.com 

What is ActiveCampaign used for? 

ActiveCampaign is used for building marketing automation workflows, creating opt-in forms, segmenting contacts, creating engagement tags, SMS marketing, Lead Scoring, Site Tracking, creating sales pipelines, sending newsletters, etc. 

Email marketing tools that ActiveCampaign customers can use for free include:  

Subject Line Generator: Helps in generating email subject lines that improve open rate.

Cart Abandonment calculator: This tool will be useful if you are running an eCommerce site. It helps in calculating how much money a business could make from emails sent to customers who abandoned their cart. 

Templates: ActiveCampaign has hundreds of free drag and drop HTML and plain text newsletter templates

ActiveCampaign Pricing 

ActiveCampaign has five types of pricing plans. They include Free Trial, Lite, Plus, Professional, and Enterprise. 

Free Trial: This plan lasts for 14 days with a limit of 100 contacts and a maximum of 100 emails sent. Free Trial features include all those available at the Professional plan. 

Lite: This is the cheapest ActiveCampaign plan. It starts at $15/mo for 500 contacts. Key features include email marketing, marketing automation, autoresponders, geo-tracking e.t.c 

Plus: This plan starts at $70 per month for 500 contacts: Key features include all those available at Lite plan and automation maps, CRM, sales automation, lead scoring, subscribe through SMS, removal of ActiveCampaign logo .etc. 

Professional plan: It starts at $159 per month for 500 contacts. Features include all those offered at Plus Plan and split automation. 

Enterprise plan: Starts at $279 per month for 500 contacts. Features include all those offered at Professional and HIPAA compliant, customize app CSS, customize mail server domain, custom SMS sending number, phone support e.t.c 

 For more information on pricing check ActiveCampaign pricing calculator 

Tip: Paying yearly is cheaper than paying monthly. 

ActiveCampaign Pricing plans
ActiveCampaign Pricing/Photo

ActiveCampaign Integrations  

Popular web apps, extensions, cms and WordPress plugins that integrate with ActiveCampaign include Facebook, WordPress, Zapier, Google Analytics, Shopify, ClickFunnels, WooCommerce, Pipedrive, Amazon DynamomDB, Automate.io, Dropbox, Drupal, Evernote, Eventbrite, Freshbooks, Google Calendar, Google Contacts, Gumroad, Help Scout, Instapage, Kajabi, Joomla, Leadpages, LeadQuizzes, LiveChat, Magento, MailOptin, MailMunch, MemberPress, MongoDB, MYSQL, OnePageCRM, OptinMonster, Paypal, PipeDrive, Quickbooks, Salesforce, SendOwl, SumoMe, SurveyMonkey, Thrive Leads, Typeform, Twitter, Vimeo, WHMCS, WPForms, Xero, Zendesk, Zoom, and Zoho Invoices. 

Related: ActiveCampaign alternatives that we have reviewed include Mailchimp, Infusionsoft, Convertkit, Drip, and Aweber.  

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