Adthrive has announced that it is rebranding to Raptive. In the future, Adthrive.com and cafemedia.com domains will redirect to Raptive.com.
AdThrive is now Raptive
AdThrive CEO Michael Sanchez published a post on April 19, 2023, where he indicated that AdThrive and CafeMedia will now be identified as Raptive.
AdThrive was cofounded by Andy and Kelly in 2013 and acquired by CafeMedia Advertising Company in September 2016. Since then, AdThrive and Cafemedia have been operating under the same management but different brand names primarily targeting creators as publishers and small businesses as advertisers.
Sanchez says that rebranding from Adthrive to Raptive will not change anything. Publishers and advertisers should sit back knowing the changes will not affect their revenue and ad spend.
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