Email Marketing Tutorials

PHPMailer is an open-source code that is used for sending emails from PHP applications. It is used by CMS like WordPress, Drupal, and Joomla. PHPMailer is the best PHP mail library alternative to PHP mail() function. Examples of SMTP (Simple Mail Transfer Protocol) service providers that can be integrated with PHPMailer include Amazon SES, Gmail, Microsoft Outlook, SendGrid, Sendinblue, and Mailgun.  How PHPMailer Works with WordPress If you are using WordPress, you do not have to go through intricate steps… Read More »

WordPress 5.5+ comes with a feature that makes it possible to enable or disable theme or plugin auto-updates. Once a plugin or theme has been updated, you will receive an email notification. You will also receive a notification when auto update fails.   Clicking on Enable auto-updates will schedule a plugin for update in 3 hours if it has a new version available for update. NOTE: Only plugins that are available in the WordPress plugin repository can be auto updated.  Should… Read More »

CNN Digital is one of the top news and media outlets in the USA and globally. Learn how CNN.com uses email marketing to grow website traffic.   About CNN Digital  CNN Digital is part of the CNN (Cable News Network) Worldwide. A news media company that is owned by Warner Media. There are several subdivisions of CNN Digital, but we are going to focus on the root domain CNN.com.  Parent Company: Warner Media, LLC Founded: June 1980  Official Website: cnn.com … Read More »

Learn about some of the best strategies that you can use to build and grow your email list subscribers the fastest way possible and for free.   What is an Email List?   An email list is a group of emails of people who have subscribed to your content. It might be they subscribed to your product promotions, weekly startup newsletter, or blog post updates.   You can read this detailed definition of an Email List.   1. Write Great… Read More »

Taylor Swift is one of the most celebrated singers of the twenty-first century. Learn about the email marketing strategy that she uses to promote her music and grow her fan base and why you should use the same approach to build your audience.   Who is Taylor Swift?  Taylor Swift is an American singer who was born on 13th December 1989 in West Reading, Pennsylvania. He has won 10 Grammy Awards and was ranked number one in the Billboard Top… Read More »

Choosing the best email marketing platform can be challenging because of the varying needs of each business. What is ideal for one business may not be suitable for another business. Therefore, instead of us telling you which email marketing software is the best to use, we have decided to provide a list of key factors that you should consider when choosing an email marketing platform.  Getting Started  Before we go any further, you should have a registered domain, and a… Read More »

Statistics that show why converting your blog visitors to email list subscribers is one of the most important ways of growing your blog traffic. There are three most important ways of getting non-paid traffic to your blog. They include Social media viral traffic, Search Engine SEO traffic, and Email Subscribers Traffic. All the three methods are essential for the growth of your WordPress blog. However, Email traffic stands out for one reason. It is a consistent source of traffic and… Read More »

Marketing Automation is a crucial factor in email marketing. Automation statistics published by instapage show that implementing automation as part of your email marketing strategy can lead to a 17% increase in revenue and 11% customer retention. The same data also shows that implementing marketing automation can save 30% of your time.  You can read more on: What is marketing automation?  What follows is a list of marketing automation workflow examples:  1. New Email List Subscriber automation  New subscriber automation… Read More »