Email Marketing Tutorials

Sender Policy Framework (SPF) is the authentication of emails to ensure that they originate from a verified sender. For instance, if an email is sent from blogiestools.com, the email recipient’s server performs a background check to confirm if the sender is emailmarketing.com, if not then the email is automatically marked as spam or rejected by the recipient’s email server.   SPF works well when used together with other email authentications methods like DKIM and DMARC.  Benefits of SPF   The main function… Read More »

Simple Mail Transfer Protocol (SMTP) is a network protocol that helps in moving emails across the network. SMTP uses the TCP protocol to ensure that emails are delivered.   Example: Whenever you want to send an email from Gmail (email server), you compose or write a message, enter the recipient’s email, and click send. The email will then travel through the SMTP server to the target email server.   SMTP Service Providers  Some of the most trusted SMTP providers for… Read More »

Email Sending Score is the rating of your email sending reputation using various metrics. A low email sending score means there are higher chances of your email being marked as spam or rejected by Internet service providers (ISP) like Yahoo, Microsoft, etc.  Factors that affect Email Sender Score  There are more than 100 factors that Internet service providers (ISP) consider when calculating email sending score. Some of those factors include:   Email complaint rate: How many people mark your emails… Read More »

Email Segmentation is the splitting of an email list into groups that share a common interest, location, behavior, or history. Segmentation is done to deliver content that is relevant to a specific group.   Example of email segmentation: If you have a website that shares content on several topics. You can let your subscribers select the topic they are interested in receiving email updates. You can then segment your email list according to the topics they opted into.  How to… Read More »

Return on investment (ROI) in email marketing is the measure of how much profit you can generate from investing in email marketing.  How to Calculate ROI in email Marketing  To calculate ROI email Marketing, you must know the money you spent on email marketing and the profit you made from the investment.   ROI formula in email marketing is:   Profit÷ Money Spent=ROI  Example of ROI email marketing:   Marketer Z invests $100 in email marketing. He then earns $1000 through… Read More »

Email opt-out is the process of unsubscribing from an email list or choosing not to receive emails from a sender. It is the antonym of opt in. The process of opting out can happen either through clicking the unsubscribe link that is the footer of each email you receive from your sender or writing an email to your sender and let him/her know that you no longer wish to receive emails from his or her service.  Example of Email opt… Read More »

Email opt-in is the process of consenting to receive messages or content via your email. When you visit a website and sign up or subscribe to a newsletter it means you have granted permission for that company to send you email messages that you subscribed for. It might be event updates, promotional posts, blog post updates, and weekly newsletters, etc. You can also unsubscribe or opt-out of receiving such updates.  Example of opt in; John visits Website Z and signs… Read More »

Email Open rate is defined as the percentage of emails opened by subscribers who received an email campaign. When calculating email open rate, you must consider the number of emails received and those opened. Bounced emails do not count when calculating open rate. Example of open rate:  Company Z sends an email campaign to 12000 subscribers. 1000 of the 12000 subscribers receive the email campaign. 200 subscribers open the email campaign. Then open rate is 20%  Open rate is calculated… Read More »

An email newsletter is an email sent to subscribers to keep them updated with your latest published articles, events, jobs, products, etc. Newsletters can be sent daily, weekly, Monthly, or Quarterly depending on your campaign settings.  Example of Newsletter: Jane visits Website X and subscribes to receive the latest job opportunities in marketing. When Website X publishes a post about a marketing job opportunity, a newsletter is sent to Jane about the opportunity.  Newsletter WordPress Plugins  Newsletter WordPress plugins are used to… Read More »