Email Automation is the automatic sending of personalized email messages to subscribers at specified times using set triggers and rules. Example of Email Automation: You can choose to automatically send welcome email to new subscribers or send a reminder email to a customer who abandoned a cart while trying to checkout or send an email alert to subscribers when you publish a new article. You can also read on: 9 email marketing automation examples Types of Email Automation There… Read More »
Email Marketing Tutorials
Email Marketing tutorials, resources, tips, and tools to help you improve your blog traffic, ranking, and conversion.
Read informative email marketing articles written by our experts. From email marketing tips and tricks, best mail service platforms, best email marketing WordPress plugins, email marketing software to the definition of popular email marketing terms.
What is Email Authentication? (Definition)
Email Authentication is the verification of incoming emails by ISPs to ensure that they were sent from real domain owners and not spam. SPF, DKIM, and DMARC are among technologies that are used in the email authentication process. Learn more about SPF, DKIM, and DMARC. Emails that fail the authentication test are either considered spam and sent to the spam folder or are rejected. Example of Email Authentication: Lewis sends an email marketing campaign to his subscribers who are using… Read More »
What is A/B Testing in Email Marketing?
A/B Testing in email marketing is the sending of different version of the same email campaign with some alterations like the subject line, linked image, linked text, greeting line e.t.c to a few of your email list subscribers to measure which version leads to more open and click-through rate. It is also referred as split testing. Example of A/B testing: Simon wants to send an email campaign to his email list. He has three Subject Lines in mind for the… Read More »
What is ActiveCampaign in email marketing?
ActiveCampaign is an email marketing platform with powerful sales and marketing automation features. With ActiveCampaign, you can collect contacts, create automated campaigns, and send targeted newsletters. ActiveCampaign Overview ActiveCampaign brief Company profile: Parent Company: ActiveCampaign, LLC Headquarters: Chicago, Illinois, United States Year Founded: 2003 Founder Name: Jason VandeBoom Industry: Digital Marketing Strength: GeoTargeting Competitors: Mailchimp, Aweber, Drip, HubSpot, Convertkit, Infusionsoft by Keap, MailerLite, SendGrid, Egoi, and SendinBlue Twitter: @ActiveCampaign Website: www.activecampaign.com What is ActiveCampaign used for? ActiveCampaign is used… Read More »
What is Drip in Email Marketing? (CRM Platform)
Drip is a customer relationship management (CRM) platform that focuses on eCommerce businesses. It makes it easy for retailers to gather customer data and use it for personalized marketing. It is also named as getdrip. Drip Overview Drip brief company profile: Parent Company: Drip Global, Inc (Acquired by Leadpages (US), Inc in 2016) Headquarters: Minneapolis, Minnesota, United States Year Founded: 2012 Founder Name: Rob Walling Industry: Customer Relationship Management (CRM) Twitter:@getdrip Website: www.drip.com Strength: Focus on eCommerce Competitors: Mailchimp,… Read More »
What is Infusionsoft by Keap in email marketing?
Infusionsoft by Keap is a powerful CRM and Marketing Automation platform that is used for email marketing and client management. NOTE: The difference between Keap and Infusionsoft is that Infusionsoft is under Keap. On January 29th, 2019 Infusionsoft announced that it had changed its name to Keap in what the company termed as rebranding. Now Keap is the brand name and Infusionsoft is part of Keap packages or products. Infusionsoft by Keap Overview Keap brief company profile: … Read More »
What is ConvertKit for email marketing?
Convertkit is an email marketing platform used to build email lists opt-in forms, create email campaigns, and send newsletters. Convertkit Overview ConvertKit brief company profile: Headquarters: Boise, Idaho, United States Year Founded: 2013 Founder Name: Nathan Barry Industry: Email Marketing Twitter: @convertKit Website: convertkit.com Competitors: Mailchimp, Infusionsoft, Drip, and Aweber Strength: Sequences Automation What is ConvertKit used for? Convertkit can be used for creating sign-up opt-in forms, landing pages, email templates, email message automation, email list segmentation, and sending… Read More »
What is Aweber in Email Marketing?
Aweber is one of the oldest email marketing companies. It provides a platform through which businesses can build email lists, create, and send campaigns. Aweber Company Overview Below is a brief profile of Aweber: Parent Company: AWeber Communication Headquarters: Chalfont, Pennsylvania, United States Year Founded: 1998 Founder Name: Tom Kulzer Industry: Email Marketing Twitter: @AWeber Website: www.aweber.com Competitors: Mailchimp, Coverkit and Drip Strength: Great Autoresponder and it integrates with a number of web apps and plugins What Is Aweber Used… Read More »
What is Mailchimp in Email Marketing?
Mailchimp is an email marketing platform that makes it possible for small businesses to collect customer email addresses through opt in forms and send campaigns or newsletters. Mailchimp Company Overview Below is a summary of Mailchimp; Parent Company: The Rocket Science Group LLC Headquarters: Atlanta, Georgia, United States Year Founded: 2001 Founders Name: Ben Chestnut and Dan Kurzius Industry: Email Marketing Twitter: @Mailchimp Website: mailchimp.com Competitors: Aweber, Convertkit, Drip, Infusionsoft, ActiveCampain and SendinBlue Strength: Free plan of upto 2k contacts… Read More »
