What is DMARC in email marketing?

Domain-based Message Authentication Reporting and Conformance (DMARC) is an authentication method that is used to prevent email spoofing. DMARC combines the validation results from SPF and DKIM to identify whether an email is from an authorized sender. It adds a layer of security over SPF and DKIM. 

How DMARC Works 

When someone sends an email with your domain, DMARC aids in validating that the email originated from your domain and it has your domain signature. If the two are missing, then it will tell the receiver server to treat the email as spam. You can also use DMARC to get reports of hackers or spammers trying to use your identity to spam people.  

For DMARC to work, you have to set up DKIM and SPF in cPanel zone editor. You can read our earlier article that we wrote about SPF setup and DKIM setup

Importance of DMARC in Email Marketing 

DMARC helps to improve your email message security. Failure to implement DMARC might lead to an increase in email scamming which can result in your email domain being blacklisted  

How to setup DMARC Records  

To set up DMARC in cPanel follow the procedure below:

  • Login to your cPanel account 
  • Go to Zone Editor or Advanced Zone Editor 
  • Click Manage or Select Domain 
  • Add Record and select Add DMARC Record 
  • In the DMARC policy select None, Quarantine, or Rejected (We recommend Reject). 
  • Then add Record 

Warning: If you set up DMARC record incorrectly and select Quarantine policy, legitimate emails might be marked as spam thus affecting your domain authority. If it is a new domain, we recommend starting with none policy so that you can test whether your configurations are working well.

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