Dotdash introduces D/Cipher, cookieless ad targeting

Dotdash Meredith has announced the launch of D/Cipher, a cookieless ad targeting tool as it prepares itself for a new beginning of digital advertising without relying on third-party cookies.

Dotdash Meredith D/Cipher

D/Cipher is an advertising tool that is designed to target consumers during key moments of intent such as when they are making decisions, taking action, or pursuing passions.

D/Cipher allows for intent-based ad targeting at scale, without relying on cookies. Most advertising platforms currently rely on cookies to target users, but with increasing concerns around privacy, cookies are becoming less reliable.

D/Cipher can reach users on all devices, including Apple’s iOS devices, which can be difficult to target with other advertising platforms.

D/Cipher is built on billions of consumer interactions and is available across Dotdash Meredith’s more than 40 brands with millions of monthly page views which include but are not limited to verywell, Parents.com, Investopedia, thebalance, thespruce, tripsavvy, and lifewire.