This article highlights some of the online projects that you should not use the .xyz domain extension to launch your website and why.
Use of .xyz for a business domain
.xyz is a legit TLD used by top companies like Google’s parent company Alphabet (abc.xyz). However, if you want to launch a project that relies on organic, social media, and email traffic then use the .xyz domain as your last choice. All negative and positive factors considered, a ten-letter .com domain is way much better than a four-letter .xyz domain.
List of projects that you should not use .xyz domain
The first thing when you are starting a tech business is to get a domain name that matches your brand name. If your business name has less than 5 characters, it is unlikely that you will find your brand name’s domain available for .com, .net, or .org extensions. Therefore, you might be tempted to consider the .xyz extension.
Below are some of the business projects that the .xyz domain is not reliable for use;
- Email Marketing: There have been several complaints posted in marketing forums and social media communities of emails from .xyz domains being blocked by email providers like Gmail, Outlook, Yahoo, iCloud, Proton Mail, etc. Therefore, if your business is going to rely on email marketing to engage with customers, then it is advisable to avoid .xyz domains at all cost.
- Web Crawling or Content aggregation: If you want a domain that you will primarily use to crawl or aggregate content, then avoid using the .xyz domain extension. The reason is that most hosts and websites blacklist or block crawlers with .xyz domain extension through their firewall rules or robots.txt file because of high cases of abuse.
- Domain selling Business: If you are in the business of buying and selling domains, then avoid .xyz domains. This is because .xyz domains are known to have low sale value and the chances of getting a good sale are not promising.
Why .xyz is untrustworthy
There is a rise in the number of spam backlinks and traffic originating from .xyz domains. If you look in your website analytics traffic sources or referrers, you will discover that other than traffic from search engines and social media sites, random .xyz domains dominate in the list of traffic referrers. This is because most SEO spammers use it to generate spammy traffic.
The reason why scammers and spammers love the .xyz domain extension is that it is easy to get a domain with few characters or for a reputable brand name. Registering a .xyz domain is also cheaper than .com, .net, and .org.
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