What is a Subscription form in Email Marketing?
An email subscription form is a file that is used to collect emails from people interested to receive email updates from your business. In email marketing, the most important field in a subscription form is the email field.
A typical example of what a subscription form looks like is available in the featured image above.
Subscription form fields
A subscription form can have any or all the following fields depending on your business niche.
- Email field: This is used to collect the subscriber’s email
- Name field: This is used to collect the names of the subscriber
- Phone Number Field: This is used to collect the phone number of the subscriber
Types of Subscription Forms
The main types of subscription forms include:
Embedded forms: This can be placed in your website widget, footer, header, or within the content to collect email subscriptions.
Pop-up forms: These are subscription forms that appear after a set time. It can be a user who wants to leave your site or when a user scrolls to the bottom of the page.
Subscription forms can be added to a WordPress website using subscription form plugins or embedded using an HTML code.