This is an online free tool that you can use to check for Google AdSense banned words in your content. The use of negative keywords or banned words in your content limits the number of Ads that show on your pages.
Banned or Negative Keywords
Google Ads provides an option for advertisers to add negative keywords to their ads. For example, if an advertiser is targetting users searching for the keyword “blogging” but does not want traffic from users looking for “blogging tools“, then he will add “tools” as a negative keyword. This means that ads will not appear in search results or web pages with the keyword “blogging tools”.
Most AdSense Ads that are shown on blog posts come from Google Ads advertisers and third-party providers and partners like Ezoic, Adthrive, Mediavine, etc. Therefore, it is important that you understand that in addition to prohibited terms, negative words used by advertisers on Google Ads may have an impact on the number of Ads being served on your site. That is why you need to check and remove banned words from your content.
Info: The term Negative Keywords and Banned Words will be used interchangeably to refer to the same thing.
How to check content for Google AdSense Banned Words
Paste your article or blog post in the form below and then click Scan. We will scan your content for banned words. If we find any, we will highlight them in yellow.
It is important to note that Google AdSense does not have a definite list of keywords that are banned. Our banned words index comprises commonly used negative keywords and prohibited terms that are known to cause Ads not to show on pages. The index is updated regularly.
Privacy: We do not store/log any info entered in the form above. Once you close this page, all the content you entered will be automatically erased.
Why do Ads appear despite using banned words in content?
Google considers the context in which words are used before its algorithm determines whether to show Ads or not on the affected page. If you have used a banned word sparingly to explain a concept or refer to some incident that happened, then Ads may still appear. There are banned words that you might want to use for historical, educational, or health-related context which does not constitute bad language. However, if you have significantly used banned keywords in your post paragraphs and title, then ads may not appear on such posts.
Factors that contribute to AdSense Ads not showing
In addition to banned words, there are other factors that contribute to AdSense Ads not showing on your page as listed below.
- Short content: There is no specific number of words that your articles should have to show AdSense Ads. It is recommended to keep the word count to at least 200 words and ensure your content is original and of high quality.
- Content Niche: You might be in a Niche that is hardly targeted by advertisers. This means Google AdSense does not have enough ads to show on your pages.
- Duplicate content: If your content is duplicate or consists of templated titles and sentences or is built through automated means, then Google Crawlers are smart enough to detect such content and disable ads. There are a few niches that Google is known to have no issue with templated content like sports results or analysis sites. Be warned that overly use of duplicate content might lead to your Google AdSense account being suspended or put on hold.
- Country or Region: If your content significantly targets a specific region or country, then you may have limited ads if there are no advertisers targeting users in such a country. Google Ads has an option for advertisers to select regions where they want to target their ads.
- Traffic quality and invalid clicks: Google has sophisticated technologies that can detect clicks from users hiding their identity using VPNs or proxies to cheat the system. If Google AdSense or Admob finds out that your pages are getting a high number of suspicious clicks or traffic from spammy sources, ads will be disabled on such pages.
- Missing ID in Ads.txt file: AdSense requires every publisher to include their publisher ID in the ads.txt file.
- Adsense ad unit code placement: It is recommended to place your ad code in places that contain content and inside the body HTML tag. Adsense code should also be placed on pages that can be publicly accessed (not password protected). It should be noted that Ads may not immediately show up on a newly published post. Give ads bots a few hours or a day to crawl it.
Getting Google AdSense approval is exciting for new bloggers. However, what matters most is how much you earn with Google AdSense. There are a number of factors that lead to lower AdSense earnings but make sure that the use of negative keywords is not one of them by always scanning and removing banned words from your content.
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