Top 11 Advertising Platforms like Google Ads (2022)
11 best advertising platforms like Google Ads that small businesses use to market their products and services online. Features to consider when selecting an advertising platform include Ad types, Ad Formats, conversion reports, audience targeting, location targeting, cost, payment options, tracking, integrations, analytics, etc. We have ranked the advertising platforms according to popularity and quality.
1. Google Ads
Google Ads (formerly Google Adwords) is a platform that is used for advertising on Google Search, Maps, YouTube, Android apps, and partner websites. Google Ads is owned and managed by Google.
2. Facebook Ads
Facebook Ads is used for advertising on Facebook and its sister sites (Instagram and Messenger). You can choose to advertise through video ads, image ads, or slideshow ads. Unlike Google Ads, Facebook Ads payment is made after running your Ad (normally at the end of every month).
3. Bing Ads
Bing Ads (now Microsoft Adverting) is a platform that is used for advertising on Microsoft Search Network which consists of Bing and partner sites. If you want to advertise on Yahoo or MSN search results, then consider using Bing Ads.
4. Twitter Ads
Twitter Ads is a platform that is used for advertising on Twitter. You can advertise on Twitter through promoted tweets, promoted Twitter accounts, and promoted trends (hashtags). Advertising on Twitter is pricey compared to Facebook and Google Ads and therefore it is recommended for brand awareness.
5. LinkedIn Ads
LinkedIn Ads is a platform that is used for advertising on LinkedIn. If you are targeting an audience of professionals, job hunters, and industry leaders, then LinkedIn Ads is the best advertising platform to reach them.
Criteo is a platform that is used for personalized commerce advertising. Criteo is the most ideal advertising platform if you are in the eCommerce related industry. You can advertise on Criteo for traffic generation, sales boosting, app installation and brand awareness.
Outbrain is a platform that is used for t advertising on related post section. Outbrain ads are normally inserted below an article. Outbrain is the best alternative of Taboola. Your ads will be displayed in top websites like cnn.com, msn, washingtonpost, etc.
Amazon Ads is a platform that is used for advertising on Amazon products and network. If you are looking for an advertising platform that targets shoppers on and off Amazon, then Amazon Ads is the best platform. You can advertise your product, company or brand.
9. Reddit Ads
Reddit Ads is a platform that is used for advertising on Reddit. You can advertise on Reddit if you want to achieve the following objectives; brand awareness, drive traffic to your website, sell products (conversion), get video views, and increase app installation.
10. Quora Ads
Quora Ads is a platform that is used for advertising on Quora social network. You can use Quora Ads if your objective is to get conversions, drive traffic, increase brand awareness, increase mobile app installs and generate leads. Quora Ads and Reddit Ads come with a user-friendly dashboard.
Taboola is a platform that is used for related or similar posts advertising. If you are looking for an advertising platform where you can sponsor your posts through related posts then Taboola is the best choice. Some of the popular sites where you can advertise through Taboola include Bloomberg, NBCNews, Business Insider, MSN, CBS news, etc.