What is Mailchimp in Email Marketing?

Mailchimp is an email marketing platform that makes it possible for small businesses to collect customer email addresses through opt in forms and send campaigns or newsletters.

Mailchimp Company Overview

Below is a summary of Mailchimp;

  • Parent Company: The Rocket Science Group LLC
  • Headquarters: Atlanta, Georgia, United States
  • Year Founded: 2001
  • Founders Name: Ben Chestnut and Dan Kurzius
  • Industry: Email Marketing
  • Twitter: @Mailchimp
  • Website: mailchimp.com
  • Competitors: Aweber, Convertkit, Drip, Infusionsoft, ActiveCampain and SendinBlue
  • Strength: Free plan of upto 2k contacts and cheaper price compared to competitors

What is Mailchimp Used For?

MailChimp can be used for creating automated Social Media posts, sending email campaigns to subscribers, creating landing pages to collect subscribers, creating Facebook ads that target email subscribers, creating email marketing postcards, sending transactional emails and creating automated campaigns.

Mailchimp Pricing Plans

Mailchimp has 4 types of pricing plans.  It has the free trial plan that allows upto 2k contacts or email subscribers with a monthly sending limit of 10,000 emails. 

The second plan is called Essentials. It starts at $9.9 per 500 contacts and has a monthly sending limit of 500,000 emails.

The third plan is called Standard. It starts at $14.99 per 500 contacts with a monthly sending limit of 1.2 million emails

The fourth plans is called Premium. It starts at 299 per $10,000 contacts. You can send a maximum of 3 million emails per month.

There is a big difference in pricing in each plans because of the available features. For instance, You can create unlimited audience with premium plan while essential plan only allows you to create 3 audiences. More detailed information about the differences in plans is indicated in our mailchimp limitation article.

Mailchimp Pricing and Features
Mailchimp Pricing and Features/Photo

Mailchimp app integrations

Some of the most popular web apps, wp plugins and extensions that integrate with mailchimp include WordPress, Woocommerce, Zapier, Slack, Adobe Photoshop,  Power BI, Salesforce, rightmessage, Zoho, LiveChat, Drupal, Canva, Prestashop, Magento, Ubercart, OsCommerce, Eventbrite, SurveyMonkey, Square, and hootsuite.

You can also read other articles we have written about  MailChimp alternative like Aweber, Convertkit, Drip, ActiveCampaign, and Infusionsoft by Keap.

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