MailPoet Acquisition by WooCommerce analysis and data

MailPoet an email marketing service provider has been acquired by WooCommerce an eCommerce WordPress plugin. Below are facts about the acquisition that can be download in pdf.

Acquiring company: Wocommerce (a brand of Automatic Inc)

Acquired company: MailPoet

Acquired Date: December 7 2020

Amount Acquired for:  Undisclosed cost

Acquisition Prospects: Automatic Inc intends to use MailPoet for email marketing for WooCommerce users

Data: As at 18th January 2021, MailPoet plugin had 100,000+ active installations. WooCommerce plugin on the other hand had 5+ million installations on WordPress.

Sources

MailPoet Joins WooComerce

WooCommerce Welcomes MailPoet