In this age, a website is one of the most important marketing tool for a bank. When a consumer is looking for information about a bank, the first thing they will visit is its website. That is why you need to make sure that your bank website should not only be a source of information but a marketing or monetization platform.
Bank Website Monetization
Monetizing a bank website is becoming an important discussion amongst digital teams in the financial sector. Unlike blogs, banks’ website cannot be monetized with third-party Ads from advertising companies like Google AdSense, Ezoic, Taboola, Amazon Associates, etc. How then can a bank website be monetized?
- Credit Cards
Debit and Credit Cards are important for banks because they make it easy for customers to spend and move money. The more customers transact with credit cards the more fees a bank earns without incurring labor costs. Banks should use their website to sell their Credit Cards.
- Open Account
Banks can use their website to encourage customers to open bank accounts online. Banks should particularly target customers who visit the website using search terms like “open account” “account opening” “account opening requirements, etc. Banks should put in place digitization mechanisms that make it easy for customers to open bank accounts online
- Loans
The homepage and the most visited pages of a bank’s website should contain banners or call to actions of loan offers available. It should be easy for customers to apply for loans online or fill out online loan application forms.
All three products mentioned above should be marketed in a banner format to make it easy for users to consume information. The banners should contain relevant call to actions.
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