In April 2023, GoDaddy conducted a survey involving 1,003 small business owners in the United States. The purpose of the survey was to assess their awareness and perceptions of generative AI.
Survey on Generative AI Use by Small Businesses
The survey revealed that 57% of small businesses expressed a strong interest in utilizing generative AI tools for their business needs. 24% of the respondents stated that they were not interested in using AI tools, while only 19% had a neutral stance on the matter. This indicates a significant level of interest among small business owners in incorporating generative AI technology into their business operations.
On the question of whether small business owners had tried using a generative AI tool in the past few months. The responses show that 27% of the participants had used generative AI tools for fun, while 11% had used them for business purposes. The majority, 62%, had not tried using a generative AI tool.
The survey also inquired about the specific tools that the small business owners had used for their businesses. The most popular tool was ChatGPT, which was used by 70% of the respondents. Other tools mentioned include Bard (29%), Jasper (13%), DALL-E (13%), Designs.ai (13%), Stable Diffusion (12%), GitHub Copilot X (9%), AlphaCode (7%), Descript (7%), You.com (6%), Synthesia (4%), Bardeen (3%), Claude (2%), and 7% mentioned using other tools.
The participants were also asked to evaluate the performance of the generative AI tools they had used for business tasks. The majority, 75%, responded that the tools performed “Very Well” or “Excellent.” 21% rated the performance as “Ok,” while only 4% said the tools performed “Poorly.”
Small business owners were also given specific tasks and asked to name which among them did they use generative AI to perform. The top tasks mentioned were marketing (64%) and content creation (61%). Additionally, a significant number of business owners reported using generative AI tools for business advice (37%), customer service (29%), and boosting sales (22%).
The findings of the survey indicate that small business entrepreneurs recognize the potential usefulness of generative AI tools for their businesses.
Data Source: Godaddy Generative AI Survey
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