TikTok Tactics launched to help marketers advertise on TikTok

TikTok has announced the launch of TikTok Tactics, a platform that provides simple video guides on how to advertise on TikTok

TikTok Tactics

TikTok Tactics was launched on January 2022. The platform provides simplified guides on how to advertise on TikTok using TikTok Ad manager (TikTok for business).

The guides are divided into four levels as follows

Tactic 1: Attribution

This tactic involves helping users understand where their conversions are coming from so that they can make informed decisions about their advertising campaigns.

It emphasizes using TikTok pixel or events API to get information that will help you understand and optimize your campaigns.

Tactic 2: Targeting, bidding, and optimization

These tactics involve analyzing and adjusting campaign parameters to hit your goal. Targeting, bidding, and optimization have to work in harmony rather than in a hierarchy.

Tactic 3: Catalogue (product feeds)

This tactic focuses on making use of TikTok tools to help you get multiple products in front of your customers.

Tactic 4: Creative

These are tactics that you should use to help keep your brand message fresh.

Currently, TikTok tactics has only four videos but it’s expected that the platform will expand to become a resource center for TikTok advertising.

To watch the videos visit TikTok Tactics.