List of the best advertising platforms like Google Ads that small businesses use to market their products and services online. Features to consider when selecting an advertising platform include Ad types, Ad Formats, conversion reports, audience targeting, location targeting, cost, payment options, tracking, integrations, analytics, etc.
Methodology Advertising platforms listed below have been ranked according to website metrics, user experience, and editorial judgment. Learn more about our ranking criteria.
Google Ads (formerly Google Adwords) is a platform that is used for advertising on Google Search, Maps, YouTube, Android apps and partner websites. Google Ads is owned and managed by Google.
Bing Ads (now Microsoft Adverting) is a platform that is used for advertising on Microsoft Search Network which consists of Bing and Partner sites. If you want to advertise on Yahoo or MSN search results, then consider using Bing Ads.
Facebook Ads is used for advertising on Facebook and its sister sites (Instagram and Messenger). You can choose to advertise through video ads, image ads or slideshow ads. Unlike Google Ads, Facebook Ads payment is made after running your Ad (normally at the end of every month).
Twitter Ads is a platform that is used for advertising on Twitter. You can advertise on Twitter through promoted tweets, promoted twitter accounts and Promoted Trends (hashtags). Advertising on Twitter is so expensive compared to Facebook and Google Ads and therefore it is recommended for brand awareness.
Reddit Ads is a platform that is used for advertising on Reddit. You can advertise on Reddit if you want to achieve the following objectives; brand awareness, drive traffic to your website, sell products (conversion), get video views and increase app installation.
Quora Ads is a platform that is used by third parties for advertising on Quora social network. You can use Quora Ads if your objective is to get conversions, drive traffic, increase brand awareness, increase mobile app installs and generate leads. Quora Ads and Reddit Ads come with a user friendly dashboard.
LinkedIn Ads is a platform that is used for advertising on LinkedIn. If you are targeting an audience of professionals, job hunters and industry leaders, then LinkedIn Ads is the best way to reach them.
Amazon Ads is a platform that is used for advertising on Amazon products and network. If you are looking for an advertising platform that targets shoppers on and off Amazon, then Amazon Ads is the best platform. You can advertise your product, company or brand.
Taboola is a platform that is used for related or similar posts advertising. If you are looking for an advertising platform where you can sponsor your posts through related posts then Taboola is the best choice. Some of the popular sites where you can advertise through Taboola include Bloomberg, NBCNews, Business Insider, MSN, CBS news, etc.
Outbrain is a platform that is used for advertising on related post section. Outbrain ads are added in related posts after you have finished reading an article. Outbrain is the best alternative of Taboola. Your ads will be displayed in top websites like cnn.com, msn, washingtonpost, etc.
Criteo is a platform that is used for personalized commerce advertising. Criteo is the most ideal advertising platform if you are in the eCommerce related industry. You can advertise on Criteo for traffic generation, sales boosting, app installation and brand awareness.