What follows is a list of the top 10 best social media management tools that bloggers should use to manage their website’s social media pages, groups, and profiles. The three main benefits of using social media management tools are to automate blog postings to social media accounts, save time, and grow blog traffic.
Methodology: social media management tools below have been ranked according to website metrics, user experience, and editorial judgment. Learn more about our ranking criteria.
List of social media management tools
What is Hootsuite? It is one of the most popular social media management and communication platforms used by small and mid-sized businesses. Some of the networks it supports include Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest. Hootsuite was founded by Ryan Holmes, Dario Meli, and David Tedman in 2008.
Platform Features: Publishing, engaging with users, advertising, monitoring engagement, and analyzing.
Address: Hootsuite’s headquarter is located in Vancouver, Canada.
Hootsuite alternatives: Sprout Social, Buffer, and Agorapulse
What is Buffer? It is one of the cheapest social media scheduling software. It was founded by Joel Gascoigne and Leo Widrich in 2010. Supported social media websites include Instagram, Facebook (Pages and Groups), Twitter, LinkedIn, and Pinterest
Platform Features: Scheduling, hashtag planner, Instagram tagging, browser extension, post analytics, and custom reports
Address: Buffer’s headquarter is located in San Francisco, California, United States.
Buffer Alternatives: Hootsuite, Social Pilot, and Agora Pulse.
What is Sprout Social? It is a social media management platform with powerful features. Plans start at $99 per month making it one of the most expensive social media management software. However, the costly price comes at a great deal bearing in mind the features that it offers. It was founded by Justyn Howard in 2010.
Platform Features: Social inbox, scheduling, publishing, review management, keyword monitoring, profile monitoring, social CRM, paid social ads, mobile apps, reports, custom workflows, Twitter trend analysis, Zendesk helpdesk integration, digital asset storage, chatbots, suggested replies, rule builder, and Twitter surveys
Address: Sprout Social’s headquarter is located in Chicago, Illinois, United States.
Platform Alternatives: Hootsuite, Agora Pulse, and Buffer
What is Agorapulse? It is a social media management software that is mainly used for driving engagement. It was founded by Benoit Hediard and Emeric Ernoult in 2011.
Platform Features: Social CRM, Media Monitoring, Media Publishing, Team Collaboration, Reporting, and social Media Inbox.
Address: Agorapulse’s headquarter is located in Paris, France.
Agorapulse alternatives: Buffer, Hootsuite, and Sprout Social
What is SocialPilot? It is a social media scheduling and marketing tool. It was founded by Tejas Mehta and Jimit Bagadiya in 2014.
Platform Features: Social Media Scheduling, Bulk Scheduling, RSS Feeds Automation, Social Media Calendar, Browser Extension, Content Curation, Facebook ads, Social Inbox and analytics
Address: Socialpilot’s headquarter is located in Walnut, California, United States.
SocialPilot alternatives: MeetEdgar, Later, and Agorapulse.
What is MeetEdgar? It is a social media automation and scheduling software. It was founded by Laura Roeder in 2014.
Platform Features: Social Media automation, scheduling, Browser extension, RSS feeds, video support, A/B Test, Link shortener, and link tracker
Address: MeetEdgar’s headquarter is located in Austin, Texas, United States.
MeetEdgar alternatives: Hootsuite, Sprout Social, and Buffer.
What is Sendible? It is a social media management platform that is designed for use by Agencies. It was founded by Gavin Hammar in 2009.
Platform Features: Post preview, content suggestions, auto post RSS feed, bulk scheduling, content library, collaboration, and analytics
Address: Sendible’s headquarters is located in London, United Kingdom.
Sendible alternatives: Later, Buffer and Hootsuite.
What is Later? It is one of the best Instagram marketing platforms that is used by large brands and small businesses. It was founded by Matt Smith in 2014.
Platform Features: Scheduling, Instagram Hashtags, Linkin.bio, Pinterest Scheduling, Instagram Analytics, Instagram Stories, and User-Generated Content.
Address: Later’s headquarter is located in Vancouver, British Colombia, Canada.
Later Alternatives: Sendible, Hootsuite, and Agorapulse.
What is Sked Social? It is an Instagram post scheduler platform for agencies and brands. It was founded by Hug Stephens in 2013.
Platform Features: auto-publishing posts, hashtags, chrome extension, and social media analytics
Address: Sked Social’s headquarter is located in Melbourne, Victoria, Australia.
Sked Social alternatives: MeetEdgar, Sprout Social, and Iconosquare.
What is Iconosquare? It is a social media scheduling and analytics platform for small businesses and agencies. It was founded by Jerome Boudot in 2011.
Platform Features: Analytics, multi-profile management, and post scheduling
Address: Iconosquare’s headquarter is located in Limoges, Nouvelle-Aquitaine, France.
Iconosquare alternatives: Socialpilot, Sked Social, and later.