What is Infusionsoft by Keap in email marketing?

Infusionsoft by Keap is a powerful CRM and Marketing Automation platform that is used for email marketing and client management.  

NOTE: The difference between Keap and Infusionsoft is that Infusionsoft is under Keap. On January 29th, 2019 Infusionsoft announced that it had changed its name to Keap in what the company termed as rebranding. Now Keap is the brand name and Infusionsoft is part of Keap packages or products.  

Infusionsoft by Keap Overview 

Keap brief company profile:  

• Parent Company Name: Infusion Software, Inc 
• Headquarters: Chandler, Arizona, United States 
• Year Founded: 2001 
• Founders Name:  Clate Mask and Scott Martineau 
• Industry:  Customer Relation Management (CRM) 
• Twitter: @KeapGrowing 
• Website: www.Keap.com 
• Competitors: Convertkit, ActiveCampaign, Aweber, Mailchimp, Hubspot, Salesforce, Agile CRM and Ontraport 
• Strength: Payment Solution and Shopping Cart 

What is Infusionsoft used for? 

Infusionsoft by Keap is used to capture leads (contacts) through websites, organize contacts, build campaigns, email automation, create shopping carts, process online payments, build landing pages, offer affiliate marketing, and much more.  

Infusionsoft by Keap Pricing  

Keap has three types of products that it offers in the new edition. Below is a breakdown of the cost of using the three products plus the free trial plan:  

Free trial: This plan has all the features available in the Infusionsoft paid plan. It can be used for a trial period of 14 days. 

Keap Grow: This is the cheapest plan, which starts at $79 per month (without discount) for 500 Contacts on a single user account. Its features include contact management, contact segmentation, quotes, appointments, email marketing, email sync, invoices, onetime payment, automation, and reminders 

Keap Pro: The cost of this plan is $149 per month for 500 contacts. It includes all the features offered in Keap Grow plus Landing Pages, sales pipeline, A/B email testing, recurring payments, pipeline automation, and reports.  

Infusionsoft: This is the most expensive plan. It is meant for small businesses that need an advanced CRM solution. Its pricing starts at $199 per month for 500 contacts. Its notable features in addition to those mentioned in the Keap Grow plan include company records, lead scoring, shopping cart, checkout pages, order forms, and affiliate management. 

 NOTE 1: You can add users in any plan for $30 per month per added user.  

NOTE 2: Besides the normal monthly payment, more  than 500 contacts cost: 

•  501 to 1,000 contacts cost $30 /mo
• 1,001 to 5,000 contacts cost $130 /mo
• 5,001 to 10,000 contacts cost $200/mo
• 10,001 to 25,000 contacts cost $300 /mo
• 25,001 to 50,000 contacts cost $500 /mo

NOTE: There is also the expert coaching one-time payment for each plan which is optional.  

Infusionsoft by Keap integrations

Some of the most common web apps, wp plugins, and extensions that integrate with Infusionsoft by Keap include Zapier, Bigcommerce, Gmail, Instapage, Leadpages, Optinmonster, Outlook, QuickBooks, Thrivecart, Typeform, WordPress, Wistia, Workato, Shopify, Zendesk, Magento, Eventbrite, Thinkfic, 

Learn more about Infusion Alternatives like Drip, Hubspot, ActiveCampaign, Mailchimp, Aweber, and Converkit that we have reviewed.