Yep, a search engine by Ahrefs that seeks to reward content creators through 90% ad revenue profit share is now live.
Yep Search Engine
Yep.com is a search engine that was founded by Ahrefs (SEO Company). It went live on June 3, 2022.
Yep claims that it uses the 90/10 profit share model which means that content creators will get 90% of the profits generated through advertising. The idea of revenue sharing sounds noble on paper, but there is no explanation to justify how this will work.
Yep search results are from data collected by AhrefsBot web crawler since 2010. If for some reason you have blocked Ahrefsbot from crawling your website through the Robots.txt file, then you are not likely to get any results for your root website. Yep says that in the future it will be using YeBot to crawl and index pages.
Yep Search Results Weakness
We have tested Yep.com and here are some of its weaknesses that we have noted,
- Outdated Search Results: AhrefsBot does not frequently crawl websites for modified or updated content. For example, if you look at our featured image, you will notice that it is showing that the page was last modified in 2020 instead of 2022. Taking over 2 years to discover modified content can have a great impact on displaying fresh content and website migration.
- Local Search: This is where Google beats other search engines. If you are looking for a product in your local area, then Google is good at giving results of stores closest to your area (relying on Google Maps). Yep is so poor at local search that even including your country and city in the search term does not bring relevant results.
- 301 permanent redirects: Yep does not respect 301 permanent redirects. It still displays old content.
- News: Yep needs to do a lot of improvement on its news section or remove it. The search results from the news section are completely unrelated to the search term.
- Meta Tags and Structured data: Yep does not respect Meta tags and structured data. Website descriptions are off.
One positive thing about Yep is that it is quite fast and the design is clean.
Lastly, Yep’s approach of not relying on search data from Google and Bing through APIs like Yahoo, DuckDuckGo, Ask.com, etc is a step in the right direction to avoid dominance. However, time will tell how competitive they can be.
Yep Website: https://yep.com